graphic design case study:
fist bump
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One issue I kept coming back to was getting the stained glass logo to pop using the BJJ belt colors (white, blue, purple, brown and black). Additionally, finding the right shade and texture for the brown stained glass proved to be an unexpected challenge.
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Fellowship Jiu Jitsu is a martial arts academy founded by Professor David Thomas (black belt in Brazilian Jiu Jitsu and Judo) and his wife Shanna Thomas (brown belt in BJJ and black belt in Judo).
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Bring to life the client’s vision of a stained glass window motif that depicted the ubiquitous fist bump, and incorporated the colors of the BJJ belt ranks.
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- Translating a colorful stained glass design into black & white or monocolor variants
- Creating an appealing color palette using the limited colors of the BJJ ranking system
- Developing a flexible design system for various types of merchandise
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